Skip to main content
2026 Policy & Issues Forum (P&I) Main banner

Advocacy and Mobilization

CE Credit Available

PTuD2 - Building a Fundraising Strategy for Health Fairness: Storytelling, Advocacy and Donor Engagement

Tuesday, February 10, 2026
1:30 PM - 2:30 PM ET
Location: Chesapeake A-C (Ballroom Level)
Knowledge Level: Basic
Prerequisite: N/A
CPE: 1.2
CME: 0
CEU: 1
ACHE: 1
Session Description: With only 4.7% of healthcare spending allocated to primary care and more than 100 million Americans underserved, the need for private funding in community health centers has never been greater. As traditional funding falls short, intentional communications and marketing strategies are critical to cultivate support, constituent support, and donor engagement.

This session will explore best practices and real-world examples of how health centers across the country are building fundraising plans that include board-led support, donor acquisition strategies, and compelling storytelling. Learn how your brand and narrative can be your most powerful tools in securing private dollars and rallying support around your mission.
Key takeaways include:
• How to create and implement effective donor appeal campaigns
• The role of your board in advocacy and fundraising
• Donor acquisition strategies that build long-term support
• Crafting your story to reflect your impact and commitment to health fairness
• Real-life examples of successful campaigns from health centers nationwide

Learning Objectives:

  • Understand that marketing and communication strategies for donors and constituents are different than those of patient marketing. Learn how to apply brand messaging to engage constituents and donors.
  • Create donor acquisition campaigns that reach NEW donors who want to support your mission.
  • The fundamentals of donor appeal mailings from best practices in copy, visuals, and the ask.